The AIFinTech100 List inclusion caps a period of recognition for AuthenticID. The company was also recently selected to be a representative vendor in Forrester’s Identity Verification Solutions Landscape, Q2 2025. In this latest Forrester report, analysts provide an in-depth look at 34 IDV vendors—highlighting key differentiators, capabilities, and market dynamics that impact everything from onboarding experiences to fraud prevention. In addition, AuthenticID was also recognized by The Prism Project as a Luminary in its Deepfake and Synthetic Identity Prism Report.

Aware has been named a “Luminary” in the Prism Project’s 2025 Deepfake and Synthetic Identity Report, an industry recognition that underscores the company’s long-standing contributions to biometric security. The announcement coincides with a significant update to Aware’s biometric platform, featuring faster face matching and smarter mobile capture tools designed to improve both performance and user experience.

​​

The Prism Project evaluated more than 200 vendors in its latest report on the identity fraud landscape, highlighting companies making critical advances in deepfake detection, synthetic identity defense, and liveness verification. Aware was identified as a top performer for its capabilities in injection detection, active and passive liveness, and emerging deepfake countermeasures.

​

“This latest Prism Report brings clarity to the real capabilities of vendors in this space,” said Dr. Mohamed Lazzouni, Chief Technology Officer at Aware. “We’re proud that the Awareness Platform, specifically our deepfake and liveness detection, was recognized as a leader in both rigor and real-world performance.”

Aware, Inc.(NASDAQ: AWRE), a leader in global biometric authentication, was recognized as an industry Luminary in Core Identity Technology in the Prism Project’s Deepfake and Synthetic Identity Report. In addition, Aware today announced further innovations to its Awareness Platform, delivering improvements in both face matching performance and mobile face capture reliability for a frictionless experience.

​

The Deepfake and Synthetic Identity Report, part of the Prism Project’s independent, vendor-neutral market intelligence series, evaluates over 200 organizations to provide strategic guidance for decision-makers navigating the identity fraud landscape. The report highlights Aware as a long-standing industry innovator and underscores its strengths in “injection detection, deepfake detection, and active and passive liveness detection” designed to protect against today’s most sophisticated threats.

First, the report is comprehensive. It’s not merely a list of ranked vendors, but also provides a, um, deep dive into deepfakes and synthetic identity. Even if you don’t care about the industry players, I encourage you to (a) download the report, and (b) read the 8 page section entitled “Crash Course: The Identity Arms Race.” 

• The crash course starts by describing digital identity and the role that biometrics plays in digital identity. It explains how banks, government agencies, and others perform identity verification; we’ll return to this later.

• Then it moves on to the bad people who try to use “counterfeit identity elements” in place of “authentic identity elements.” The report discusses spoofs, presentation attacks, countermeasures such as multi-factor authentication, and…

• Well, just download the report and read it yourself. If you want to understand deepfakes and synthetic identities, the “Crash Course” section will educate you quickly and thoroughly, as will the remainder of the report.

Keyless, the leader in privacy-preserving biometrics, has been recognized in Acuity Market Intelligence’s Deepfake and Synthetic Identity Prism Report as a Luminary in the Passwordless Authentication category.

​

The report categorizes companies into Pulsars, Catalysts, and Luminaries. At the highest level, Luminaries are recognized for their outstanding level of proficiency and their ability to set trends in the industry. Keyless’ Luminary category reflects its leadership in biometric authentication and its innovative approach to deepfake detection.

​

Keyless was particularly commended for its 4-step approach.

Keyless has been recognized as a Luminary in the Passwordless Authentication category of the latest Deepfake and Synthetic Identity Prism Report published by Acuity Market Intelligence. The distinction highlights the company’s advanced liveness detection technology and innovative approach to privacy-preserving biometric authentication.

​

The Prism Project report evaluates more than 130 vendors and categorizes leading players as Luminaries, Catalysts, or Pulsars based on innovation, market impact, and readiness to address real-world threats. The deepfake-focused edition was developed in response to the rapid rise of AI-driven identity fraud, mapping controls and solutions for synthetic identities across financial services, government, and digital platforms.

The Secure Technology Alliance (STA) has been recognized as a Catalyst organization in a landmark report by The Prism Project. The “Deepfake and Synthetic Identity Prism Report,” powered by Acuity Market Intelligence, highlights the Alliance’s work advancing critical infrastructure, culture and community in the digital identity ecosystem. It is also aimed at delivering independent analysis that empowers organizations to fortify digital identity in the age of genAI-driven fraud.

​

STA’s inclusion reaffirms its pivotal role in progressing secure identity technologies—not just through its leadership in Mobile Driver’s License (mDL) adoption, but by fostering cross-industry collaboration, building trust, driving interoperability and protecting users across the digital landscape. STA was profiled for its thirty-year track record of guiding secure technology implementations and for its most recent initiative: the formation of the mDL Jumpstart Committee, which is chartered to develop guidance and use cases across jurisdictional boundaries that support the widespread adoption of international standard Mobile Driver’s Licenses.

A new report from Acuity Market Intelligence warns that deepfakes and synthetic identities represent a growing threat to online trust and digital business. The report projects that global losses from deepfake-enabled fraud could reach $40 billion annually by 2027.

​

Mapping Emerging Threats in the Identity Landscape

The Biometric Digital Identity Deepfake and Synthetic Identity Prism Report 2025, authored by Acuity Principal Analyst Maxine Most, is the sixth entry in The Prism Project series. It explores how advances in generative AI are fueling increasingly sophisticated identity fraud across multiple sectors.

Paravision, a leader in trusted Identity AI, has been named a Luminary in the newly released Deepfake & Synthetic Identity Prism Report, earning top recognition in the Core Identity Technology category. 

​

The Prism Project, an industry market landscape framework evaluating identity and anti-fraud technologies, identifies Luminaries as companies that combine market leadership with innovation, performance, and ethical commitment. Paravision was specifically cited for its partner-centric business philosophy, top-tier accuracy across demographic groups, and pioneering stance on ethical AI development. The report notes that the company’s discrete solutions for liveness detection, deepfake detection, and synthetic media form a robust layered strategy against synthetic identity threats.

An established market force in the document and personally identifiable information (PII) side of identity verification and fraud prevention, Mitek gave itself a biometric upgrade when it acquired ID R&D in 2021 and HooYu the year after. Dedicated to innovation, collaboration, and customer experience, Mitek operates primarily in Europe and North America, where strategic partnerships with the likes of Experian, Equifax, and Ping Identity expand its reach in the financial services, gaming, telecom, and marketplace sectors. Its Digital Fraud Defender suite takes a layered approach to preventing deepfake and injection attacks, and protects users for the full identity lifecycle, which begins when Mitek establishes foundational identity by linking biometrics to government-attested PII during enrollment.

The Prism Project, a market intelligence initiative powered by Acuity Market Intelligence, has officially launched its Deepfake and Synthetic Identity Prism Report at the Identiverse 2025, the premier gathering for the global digital identity community.

​

The new report—the sixth in Acuity’s acclaimed Prism Project series—delivers independent, urgent analysis of the escalating risks posed by AI-driven deepfakes and synthetic identities. These threats now represent some of the most significant challenges to digital identity, security, and global trust framework

​

This landmark publication introduces a comprehensive framework for understanding, detecting, and mitigating these rising threats through biometric identity solutions, liveness detection, and foundational identity binding. Attendees at Identiverse will be among the first to access the report’s in-depth analysis, actionable frameworks, and detailed vendor evaluations.

Comprehensive report offers vendor-neutral analysis empowering public and private sector enterprises to fortify digital identity in the age of GenAI fraud.

​

“The pace of innovation across the AI-driven global digital identity ecosystem is unprecedented, and women are at the forefront of this market evolution,” said Maxine Most, founder of The Prism Project and Principal Analyst at Acuity Market Intelligence. “Honoring these women today recognizes that, when it comes to identity technology, diverse leadership is not just good for business—it’s a necessity. You can’t build technology for everyone if everyone doesn’t have a seat at the table.”

Is the avalanche of deepfakes triggering a digital trust apocalypse? The seemingly dire question of deepfake fraud has entered the Prism Project’s refracting lens, as showcased in a recent webinar hosted by Peak IDV.

​

Mirroring its flagship Biometric Digital Identity Prism Landscape, the Prism Project – a new curator of market landscape frameworks – has crafted a prismatic scheme in which to situate the growing ecosystem of providers tackling the challenge of deepfake media and synthetic identity.

Host C. Maxine Most, a founder of the Prism Project, explains that its prism has “beams” – i.e. market segments – and that the idea for the webinar is to cross beams, so to speak, in order to get a better picture of what’s happening in every corner of the deepfake landscape.

​

Sponsor guests represent AuthenticID, Keyless and DuckDuckGoose – situated, respectively, in the identity proofing and verification, passwordless authentication and core identity technology beams.

On this International Women’s Day 2025, The Prism Project proudly celebrates the trailblazing contributions of women to the biometric digital identity market by announcing The 25 Most Influential Women Leaders in Biometric Digital Identity of 2025.

​

“The pace of innovation across the AI-driven global digital identity ecosystem is unprecedented, and women are at the forefront of this market evolution,” said Maxine Most, founder of The Prism Project and Principal Analyst at Acuity Market Intelligence. “Honoring these women today recognizes that, when it comes to identity technology, diverse leadership is not just good for business—it’s a necessity. You can’t build technology for everyone if everyone doesn’t have a seat at the table.”

The Prism Project, a leading market intelligence and research initiative powered by Acuity Market Intelligence, released its latest publication: The Deepfake and Synthetic Identity Prism Report. As the sixth installment in the acclaimed Prism Series, the report delivers practical frameworks, expert guidance, and vendor-neutral evaluations that help organizations build stronger, more resilient digital identity ecosystems in an era of accelerating AI innovation.

​

As generative AI transforms the identity landscape, deepfakes and synthetic identities present complex, evolving challenges. Rather than fueling fear, The Prism Project focuses on solutions—providing actionable insights that help enterprises, governments, and solution providers stay ahead of emerging threats while protecting privacy, trust, and business integrity.

A comprehensive new market analysis reveals substantial growth projections for the global biometric digital identity sector between 2024 and 2028, with anticipated revenues of $315 billion and 5.6 trillion biometric transactions. The findings emerge from The Prism Project’s 2024 Flagship Biometric Digital Identity Report, which analyzed over 250 industry participants. This report represents the culmination of a year-long research initiative first launched in late 2023.

​

“The scale of biometric digital identity adoption reflects its pivotal role in shaping the evolution of digital transformation across the world,” asserted Maxine Most, The Prism Project and Acuity Market Intelligence founder and former recipient of the SIA Women in Biometrics Award

The boom in biometrics as the only reliable link between humans and their digital identities and data will continue through the next several years, according to the projects of The Prism Project from Acuity Market Intelligence.

​

The Project’s Biometric Digital Identity Flagship Report has been released to help guide vendors and relying parties through the complexity of an ecosystem in which maturity is seen not in zero-sum tabulation of market winners and losers,  but a diversity of technologies and approaches to deal with a wide range of specific problems and applications.

​

“This is the thing we’re really trying to address with the Prism: how do these things fit together? Because if we don’t explain how they fit together, then everyone thinks ‘I just need this’ or ‘I just need that,’” Acuity Principal Maxine Most tells Biometric Update in an interview.

The boom in biometrics as the only reliable link between humans and their digital identities and data will continue through the next several years, according to the projects of The Prism Project from Acuity Market Intelligence.

​

The Project’s Biometric Digital Identity Flagship Report has been released to help guide vendors and relying parties through the complexity of an ecosystem in which maturity is seen not in zero-sum tabulation of market winners and losers,  but a diversity of technologies and approaches to deal with a wide range of specific problems and applications.

​

“This is the thing we’re really trying to address with the Prism: how do these things fit together? Because if we don’t explain how they fit together, then everyone thinks ‘I just need this’ or ‘I just need that,’” Acuity Principal Maxine Most tells Biometric Update in an interview.

The Prism Project's highly anticipated Biometric Digital Identity Flagship Report evaluates more than 250 industry players and identifies the key market dynamics driving extraordinary growth in the emerging global digital identity ecosystem. Published by Acuity Market Intelligence, the leading biometric digital identity research consultancy, the report highlights the critical role of biometrics in reducing fraud, improving operational efficiency, preserving privacy, and enhancing user experience in the era of digital transformation.

The Prism Project's Biometric Digital Identity Travel and Hospitality Prism Report, published by Acuity Market Intelligence, presents proprietary market analysis, including evaluations of more than 130 vendors and organizations operating in and supporting the global digital identity ecosystem, and market forecasts projecting $72 billion in global revenue from 2024 through 2028. A 92% revenue CAGR propelled by 263 billion biometric-enabled transactions reflects a travel and hospitality industry on the brink of a guest journey revolution. A revolution driven by a vision of travel and hospitality that puts human identity at the center as biometrics redefine how we travel, stay, and play.

 The Prism Project's Biometric Digital Identity Government Services Prism Report, published by Acuity Market Intelligence, presents proprietary market analysis, including evaluations of more than 120 vendors and organizations operating in and supporting the global digital identity ecosystem, and market forecasts projecting $202.5 billion in revenue and 6.4 trillion identity transactions in government services globally between 2024 and 2028.

Acuity Market Intelligence has launched its Government Services Biometric Digital Identity Prism Report, marking the latest installment in its series of reports exploring the role of biometrics and digital identity technologies across key industries. Building on the foundational insights from the Biometric Digital Identity Prism Report, first introduced in 2023, and subsequent industry-focused publications, the new report offers a comprehensive analysis of how biometric digital identity solutions can address challenges in the government sector. The report provides a roadmap for stakeholders seeking to enhance operational efficiency, improve security, and foster inclusivity through biometric technologies.

The Prism Project has officially launched the latest entry in its line of Prism reports, this time focusing on the travel and hospitality sector. The Biometric Digital Identity Travel and Hospitality Report follows the Financial Services Prism Report launched earlier this year.

iiDENTIFii, a specialist in remote biometric identity verification, has been acknowledged as a Luminary in the latest Prism Financial Services report. The recognition highlights iiDENTIFii’s significant contributions and advancements in digital identity technologies within the sector.

​

In The Prism Project’s analysis, Luminary status is awarded to companies that exhibit exceptional proficiency and performance, setting trends and standards in the biometric digital identity landscape. Luminaries are distinguished by their innovation, influence, and leadership, often driving the market forward with their cutting-edge technologies and best practices.

​

“We are thrilled to be named a Luminary in the Prism Financial Services report,” said iiDENTIFii CEO Gur Geva.

A new report from Acuity Market Intelligence illustrates a remarkable growth opportunity for biometric technology in the financial services sector—and highlights some of the major players in this space.

​

​The inaugural “Biometric Digital Identity Financial Services Prism Report” is an outgrowth of Acuity’s popular Prism Project, an ongoing research effort aimed at attaining a comprehensive view of the biometric digital identity landscape, encompassing key vendors, technologies, and market segments. The latest report is the first to hone Acuity’s research and data on a single sector, yielding a number of remarkable findings

The Biometric Digital Identity Prism is a component within an ongoing research initiative aimed at collectively developing an industry-oriented market structure. This framework facilitates the comprehension, innovation, and adoption of biometric-centered digital identity technologies and solutions by influencers and decision-makers.

In its latest edition, we were presented with the Luminary badge. According to Acuity Market Intelligence, Luminaries are best described as guiding lights. They show the highest level of proficiency in their Prism Beam and are often responsible for setting trends in their fields.

TECH5's partnership with Visa represents a significant milestone in the quest to develop secure, inclusive, and scalable identity management solutions across the globe. By combining TECH5's expertise in biometrics and digital identity with Visa's vast ecosystem, the initiative aims to create a robust foundation for digital government ecosystems. This collaboration is expected to pave the way for the implementation of digital ID-based payment infrastructures and services, marking a significant advancement in digital identity management.nt, and more.

authID gets called out in the report for our fast, friction-free user experience that provides a zero-trust approach to security. The authors recognized our value in citing “with its cloud-based biometric ID platform, authID shines bright as a Prism Catalyst, orchestrating identity while bolstering traditional security weaknesses …as a provider of end-to-end biometric digital identity that puts a premium on user experience.” 

TECH5, an innovator in the field of biometrics and digital identity management, is recognised as an industry Catalyst – an established disruptor, innovator, and agent of acceleration – among the Biometric ID platform vendors.  

Analysts expect 1Kosmos BlockID platform’s approach to become standard for distributed digital identity verification and passwordless MFA

AuthenticID, a global leader in identity proofing and fraud prevention solutions, has been recognized as a Luminary in the Identity Verification (IDV) beam of the 2023 Biometric Digital Identity Prism. 

Continuing to lead and innovate in the industry,  Aware, Inc. (NASDAQ: AWRE)  today was named an industry “Catalyst” in a new biometrics market report published by Acuity Market Research and FindBiometrics. “The Biometric Digital Identity Prism Report” chronicles evolutionary industry trends, offers key digital identity differentiators, and profiles vendors on the Biometric Digital Identity Prism.

We’ve been named a luminary in the 2023 FindBiometrics and Acuity Market Intelligence Biometric Digital Identity Prism Report, based on growth, proof points, unique positioning, strategy, proprietary technology and more – underscoring Incode’s core capabilities to ultimately create a world powered by trust.

Paravision, a leader in Trusted Vision AI, today announced its placement in the Luminary segment within the Core Biometric Tech beam of the 2023 Biometric Digital Identity Prism. The Luminary segment is reserved for the companies with the highest level of proficiency in their beam, often responsible for setting trends in their fields.

The Biometric Digital Identity Prism Report recognizes Veridas as a Luminary in the Biometric ID Platform category, a significant advancement from our previous categorization as an IDV company. This updated categorization better reflects our core identity as a company.

"Our position as a Luminary vendor underscores our expertise in driving innovation and excellence. Keyless’ privacy-preserving biometric solutions have been carefully assessed and endorsed, highlighting our unwavering commitment to pushing the boundaries of biometric authentication" - Andrea Carmignani, CEP and co-founder

iProov, the leading provider of facial biometrics solutions, has been named a Core Biometric Tech Leader in Acuity Market Intelligence and Findbiometrics’ new Biometric Digital Identity Report. The report, which contains evaluations for vendors in the biometric digital identity industry, aims to help influencers and decision-makers understand, innovate, and implement digital identity technologies.

FindBiometrics, the leading resource for news and analysis of the biometrics industry, and the renowned tech-focused research firm Acuity Market Intelligence have jointly published the Biometric Digital Identity Prism Report, the first entry in an ongoing research program that takes a comprehensive look at the new paradigms shaping the digital identity ecosystem.

On February 15, 2023, FindBiometrics hosted “The Road Ahead for Biometrics and Digital Identity” Virtual Summit — a full day of online panels and interview style sessions about the hottest topics and markets in the biometrics and identity industries. From healthcare and financial services, to travel and hospitality, to privacy and biometric myth-busting, our digital event is curated to educate, inform, and motivate.

It also served as the official launch of FindBiometrics and Acuity Market Intelligence’s Biometrics and Digital Identity Prism: a living document representing the digital identity market landscape.